Welcome to the 6% System.

Better sales teams, better marketing campaigns, and better leads than ever before, provided at a cost of just 6% of a budget versus the 8% to 10% usually reserved for sales commissions and marketing. The future of development sales, now available years ahead of schedule.

the sales team

Better Sales Teams,
Less Expense

The 6% System replaces costly commissions with steady retainers, giving developers better, stronger, and more dedicated sales teams, all at a lower cost.

  • Predictable monthly costs

  • Agents paid salary to focus solely on your development

  • 30% lower cost long-term than paying standard 3% commission

the marketing engine

Better Marketing,
Less Dependence

The 6% System builds uses an all-in-one digital marketing platform that generates and manages potential buyers directly, reducing reliance on expensive outside agents.

  • Consistent pipeline of qualified leads

  • Reduced need for third-party buyer’s agents and expensive commissions

  • Faster absorption without higher acquisition costs

the lead gen

Better Leads,
Faster Closing

The 6% System uses AI to deliver tailored campaigns and automated messaging that reach the right buyers at the right time.

  • Tailored campaigns for specific demographics

  • Automated delivery across multiple channels

  • Higher engagement and conversion efficiency

The 6% System vs. The Status Quo

The future of marketing isn’t just innovative—it’s intelligent. Our first-of-its-kind suite of AI tools automates a significant share of the marketing and sales process for luxury developments, reducing.

status quo

the 6% system

primary marketing

Buyer’s Agent Incentives

All-in-one Digital Marketing Platform

lead acquisition

Buyer’s Agent-dependent

All-in-one Digital Marketing Platform

lead management

Manual CRM

Automated CRM

lead retargeting

Manual Campaigns

Automated Campaigns

sales team cost

2.5% - 3% per Transaction

Quarterly Retainer Equal to 2%

buyer’s agent cost

4% to 6% per Transaction

2.5% per Transaction

get in touch

Let’s Chat

  • 360 NW 27th St.
    Miami, FL 33127

  • hello@formula.builders

  • careers@formula.builders