Welcome to Formula.
As South Florida’s foremost authority in brand identity, we’ve become the partner of choice for global names who seek distinction. Our award-winning work transforms brands into enduring symbols of prestige, crafting presence and influence that resonate far beyond the moment.
The Others
generic branding
standard options
conventional vision
limited brand distinction
little return on investment
Formula
timeless brand identity
extensive choices
advanced perspective
distinctive brand identity
returns for years to come
Trusted by The Top
our clients include a who’s who of local and globally-recognized brands
Apple
|
Hilton Resorts
|
Apple | Hilton Resorts |
Mazda
|
Nike
|
Mazda | Nike |
Under Armour
|
Zumba
|
Under Armour | Zumba |
Genting
|
Magnavox
|
Genting | Magnavox |
Engel & Volkers
I
Compass
I
Engel & Volkers I Compass I
Maya Vander Group
|
Rivani
|
Maya Vander Group | Rivani |
Lyft
|
Norwegian Cruise Line
|
Lyft | Norwegian Cruise Line |
Carmenate Duchon
|
Nancy Batchelor Team
|
Carmenate Duchon | Nancy Batchelor Team |
Advanced Branding
crafting a timeless image
Memorable brands are built on exceptional design. We craft visual identities that don’t just resonate—they endure. Every touchpoint is elevated into an art form through meticulous detail, compelling storytelling, and an aesthetic tailored to each brand’s DNA. The result? A brand presence that is as captivating as it is timeless.
case study #1
Compass
When Compass, America’s largest brokerage, sought a distinctive way to elevate its agents in South Florida, they entrusted our team to build Meridian, an internal content studio at the industry leader that made ROI-driven branding, content, and social media accessible to its luxury agents.
case study #2
Agentcy
To disrupt the traditional brokerage model, Agentcy required a brand identity as distinctive as its vision. In answering the call, we developed a brand that embodied bold sophistication and innovation, setting it apart in a crowded real estate landscape and supporting this approach with premium web design and marketing that reinforced its elite position and carried its influence across every channel.
case study #3
Roble One
As a boutique luxury building with just 16 exclusive residences, Roble One required a brand identity as distinctive as its offering. We responded with a brand presence that set it far apart from the competition—a blend of vintage Florida charm and modern exclusivity—further enhancing the endeavor via web design, marketing, social media and content that amplified its unique qualities across every platform.
get in touch
Let’s Chat
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360 NW 27th St.
Miami, FL 33127 -
hello@formula.builders
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careers@formula.builders